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Failure to plan is the same as planning to fail. Often times when new products are launched there is no plan of going to market and this is the reason that every year there are new products that never get off the ground level and fail. In this episode Tom Zimmerman of Shift STC and I outline a strategy to successfully launch new products.

https://shift-stc.com/

https://www.linkedin.com/in/tdzimmerman/

tzimmerman@shift-stc.com